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"The Creature"
Peak Sports
Summer 2022
Storytelling
Creative Direction
Footwear Innovation
5-week Project
(Student project, the content does not represent the brand)
Footwear Form development with experiments on computative design.
Mutation
A molecular disruption
A blueprint shift
A genetic leap
A step towards evolution...
The shoe was once classic and traditional. But one day, it underwent an unexpected transformation, a creature was born through mutation....
Form Direction
Molecular Disruption
In the process of mutation, the shift in blueprints allows the "creature (footwear)to break free from its "shell". New structures and organisms intertwine with its body...
CMF Direction
Muted colors with minimum saturation.
The creature knows its distinctiveness from the rest of the footwear. The mutation process has to proceed secretly.
Spikes are populated all over the creature's body. Its skin has been hardened...
Mutation Phase 1: Blueprint
Sketching and form refinement phase using Adobe Photoshop.
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Mutation Phase 2: Execution
3D visualization process of the Creature utilizing Zbrush and Houdini FX.
Zbrush Model Overview
The Creature Lateral View (modeling in brush)
The Creature Medial View (modeling in brush)
The Creature Toe down View (modeling in brush)
The Creature Lateral View (modeling in brush)
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Houdini Fx For Midsole Generation
Outsole Overview (Generated in Houdini FX)
Outsole for Forefoot (Generated in Houdini FX)
Environmental Assets (Generated in Houdini FX)
Outsole Overview (Generated in Houdini FX)
1/4
Mutation complete
Meet The Creature
PEAK SPORTS Logo
Soft TPU
DLS Resin
(3D Printed)
PEAK SPORTS Logo
3D Printed Open Mesh
Pebax Plate
DLS Resin
(3D Printed)
Soft TPU
DLS Resin
(3D Printed)
DLS Resin
(3D Printed)
Mutation Is Constant
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